Shrubs robust, woody to the base, the plants reaching 50.0 cm in height; leaves simple, opposite and sessile, elliptic to lanceolate, 20.0 to 50.0 mm in length and 10.0 to 15.0 mm in width, the margins serrate to crenate or dentate; heads in panicles of approximately 10 flowers, each head subtended by an involucre of purple tinged bracts; achenes densely pubescent; pappus bristles slightly scabrous.